As a salon we are honoured to participate in Collega's Earth Month initiative again this year. We are deeply aware that without the bountiful access to safe, clean water we are privy to in Canada, our home lives would revolve around the collection and transportation of this resource, while our industry would be essentially nonexistent. This alternate reality becomes even more meaningful as we think about the effect water scarcity has on women and children worldwide. As a company that is staffed almost entirely by women, we see firsthand the benefits of female driven leadership in society. By supporting WaterAid, we are able to champion women and girls to be leaders in their communities. Where there are empowered and educated women, there is economic growth and prosperity.
Since 2012, RedBloom has raised over $73,000 for clean water projects. Our goal this April is to add another $20,000 to that total. Our stylists and staff have been personally collecting donations, and on April 23, we hosted our own Walk for Water. RedBloom staff, family members and friends walked 6 km around the Bow River here in Calgary. What begins as a lovely city stroll for us becomes quite poignant when we think that six kilometres is the average distance women and children walk every day to collect water in the developing world. It was even more meaningful to walk along our river- flowing powerfully with fresh, mountain water. How blessed are we to have access to this resource- even in the middle of our urban landscape.